WHY WE RIDE: BE MORE LIKE BYRD This section ties Ja’s personality into the event’s purpose. We Ride Because of Who Ja Was — And What He Stood For Ja brought people together, lifted up everyone around him, and lived with unmatched authenticity. He was a family man, a fearless friend, a motivator, a unifier. We created the phrase “Be More Like Byrd” to carry forward the best parts of who he was: Show up for people Be loyal Make others feel valued Live authentically Support your community Love hard This annual event is about honoring Ja by living out the qualities he showed the world every day.